​Seth Greenberg
Seth Greenberg brings an unusual blend of creative energy and marketing management experience. He has a consistent record of successfully delivering large projects on time and in budget using an integrated cross-channel marketing toolkit assembled over 20 years to improve the value of his clients’ sales leads, expose new products and companies to new markets and ultimately to increase revenues more rapidly.

Seth is a veteran manager and marketing innovator in Israel’s high tech industry. With more than 20 years’ experience including management and consulting positions at NICE, SanDisk, Kodak, ECI Telecom and a number of hot start-ups, he has managed the corporate and product marketing activities, brands, strategies and cross-functional teams for some of Israel’s most high-profile international B2B companies.

Seth began his career in New York advertising before moving, with his wife, to central Israel. Since then, he has conceived and managed campaigns and programs for B2B and enterprise hardware/software sales pipelines, planned roll-out strategies, managed major international events, researched markets and trends and gained broad knowledge of applied sciences and technologies in diverse fields such as mobile telecom, physical and data security, imaging, data compression and semiconductors. At the core of Seth’s marketing success is his talent for persuasive presentation and copywriting. He has written hundreds of field-proven technical articles, press releases, social media posts and collateral pieces.
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He holds a BA in English from City University of New York and studied advertising with some of New York’s top creatives at the School of Visual Arts. Seth has been a mentor, trainer and guide for many marketing professionals while becoming a highly respected member of Israel’s high tech marketing community.
​Steven Arnold
Steven Arnold specializes in successfully creating and implementing creative campaigns designed to deliver quality leads to sales teams.

Steven began his career 20 years ago in New York as a sales manager for Canon USA and Republic Bank. This background in sales has helped him throughout his marketing career, and giving him the insight to develop and optimize campaigns to meet the sales team’s needs.
Steven entered the marketing field after moving to Israel in 1997. His wide range of experience includes leading marketing teams in a global matrix environment, direct customer facing interaction, defining strategic directions and many other traditional and non-traditional marketing activities. Over the last few years Steven has invested in learning and applying new and emerging marketing techniques, including SEO/SEM Blogs, Twitter, and many other Web 2.0 activities that today are becoming a critical component of any marketing mix.
Steven has held executive marketing roles at Dassault Systems, Magic Software and a number of start-ups. Most recently Steven has served as VP of Marketing at Green Smoke, a successful e-commerce company where he led the marketing efforts that enabled the company to successfully achieve a 30% year over year growth.
Steven holds a BA from Yeshiva University and a MBA (in Entrepreneurship and Innovation) from Swinburne Institute of Technology.