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Event Marketing

FRESH PIE Marketing has years of experience developing presence and managing every detail of successful events, from huge international trade shows to exclusive customer events in exotic locations. Properly managed, event marketing can be a great source of qualified leads and, through face-to-face meetings, can be a critical tool for nurturing customer relationships and retaining business.

SERVICES
  • Event strategy consulting – Helping you to define and achieve realistic goals and answering questions like: Which events are out there? What are the costs? Where will your customers and partners attend? How to make the most of each event.
     

  • Event promotion – Direct campaigns to attract customers, leads, partners and industry experts to on-site meetings
     

  • Event media – Video, presentations, demos, collateral and staff apparel (shirts, hats, etc.) from concept to delivery
     

  • Checklist management – Managing event deadlines and providing on-site ‘fixers’ in most major global cities
     

  • Event Playbook – Document with all essential event information: Phone numbers, timetables, meeting schedules with briefing notes, travel information, etc.
     

  • Promotions – Contests, giveaways, bags, VIP mini-events, in-booth attractions, advertising, etc.
     

  • Sales team motivation and training – Communication with sales staff to ensure that meetings get booked. Training event staff for optimal on-site performance
     

  • Speaking opportunities – Investigating opportunities, drafting/submitting abstracts and materials, creating eye-catching presentations, preparing presenters
     

  • Meeting calendar management – Fill your meeting rooms with high-value leads, journalists and industry analysts. We will coordinate scheduling and staffing
     

  • On-site staffing – Professional staffing at events, from local support to spokespeople
     

  • Venue selection and support – Organizing venues, accommodations, entertainment and other local services for high-quality meetings and events to fit any budget
     

  • Press & Analyst relations – Through our partners, we bring media and industry relationships, plus news copywriting, media training and interview support

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